Project
Innovate with Kraft Website Design & Development
Client
Kraft Foods Global, Inc
Challenge
To re-organize content and provide a new visual design to help direct the proper traffic to a site which had seen a decline in new idea submissions as well as the wrong types of submission.
Role
- Managed project
- Created data dictionary
- Re-organized content
- Created Wireframes (pdf)
- Created Graphics
- Coded HTML/CSS
Results
The new site, which contained revamped content and a “more professional” appearance, was delivered quickly and exceeded the expectations of the client.